Employer brand not (yet) strong enough
Is your company not well known as an employer brand? But apart from long-term problem solving through employer branding, do you also need short-term success in recruiting?
Below you will find an initial selection of possible approaches
to solve your challenge.
Please note that in many cases a combination of different measures may be necessary.
We will be happy to advise you on this and help you with your evaluation.
Strategic recruiting as optimization lever #1
There is no one-size-fits-all solution in recruiting - no matter what different providers on the market tell you. The key to success for the best possible recruiting results is a target group-specific and cross-segment recruiting channel mix. It is therefore about a differentiated understanding, so-called strategic recruiting, and we are happy to give you more context in the following video.
Job Advertisements
Companies with a B2B positioning, especially small and medium-sized companies, are rarely able to stand out from the other job advertisements on these channels.
It may therefore be worth optimizing the text and technical aspects of the ads, reallocating the budget to other niche job boards or investing in other, better converting channels such as performance recruiting campaigns or active sourcing.
Active Sourcing as a Service
Proactively approaching suitable profiles directly enables you to compensate for the (still) lacking appeal of your employer brand by making personal contact. According to a recent study, 36.4% of candidates applied to a company through a direct approach that they would not otherwise have applied to.
Social media recruiting
Modern performance recruiting campaigns are often not yet used, or are used too little - these can be worthwhile not only for industrial specialists, but also for talents in the academically qualified talent segment who are already highly sought after elsewhere. Especially because there are no limits to creativity in the design of advertisements and the employer branding that is possible at the same time. However, there are often no internal departmental structures here and colleagues in the Design, Performance Marketing and Tech departments do not have the capacity to design and continuously optimize the campaigns.
Cooperation with Talenspring
Would you like to discuss and solve your challenge together with an experienced partner?
Our partners have solved these recruiting challenges with us:
We think in terms of long-term partnerships
Innovative growth companies, SMEs and large corporations are among our valued partners.
We can also fill your business-critical positions at short notice!
Are you ready for a long-term partner to fully unlock your recruiting potential?
Always at your side - We arrange a quarterly strategy meeting with each of our clients, in which we address current recruiting challenges individually and develop solutions together.
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What other challenges do you face in recruiting?
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