Cleared for Takeoff: Recruiting revolutions for large companies after Covid-19
This time we have the honour of talking to Dr. Frank Bayer, the current Vice President People at Lufthansa Technik.
Lufthansa Technik is a global leader in the aviation industry that stands for outstanding quality, innovation and first-class service. For decades, it has been setting standards in the maintenance, repair and modernization of aircraft of various types and sizes.
Dr. Bayer shared valuable insights on how the aviation industry rebuilt trust and dealt with the biggest challenges after the pandemic. From developing innovative marketing and employer branding strategies to effectively measuring campaign success through KPIs and employee recruitment, all aspects of modern recruitment were highlighted.
Particularly interesting were the discussions about strategies for diverse target groups, ranging from blue collar to white collar. New approaches such as social media campaigns, active sourcing and flexible adaptation to the market were discussed in detail. We would like to thank Dr. Frank Bayer for his profound insights. If you would like to learn more about the exciting topics or have any questions, please do not hesitate to contact us.
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